Welcome to my story, where I share my journey from a lost and unfulfilled, broke construction worker to a successful entrepreneur and expert in coaching and consulting.
My story is not just about personal triumph; it’s about emotional connection and resonance with visitors like you, showing you what is possible for you regardless of your backstory
Throughout my childhood, financial struggles and instability were a constant presence in my family. My father and grandfather had a construction business that unfortunately went bankrupt, leading to the loss of our family home. We faced multiple evictions and the constant pressure of debt collectors knocking at our door. I grew up feeling ashamed and embarrassed, especially when comparing myself to friends who seemed to be living a life I could only dream of and having more financial stability, life experiences and opportunities.
To add to this I experienced traumatic incidents at a young age. At the ages of 6 and 13, I had to confront two instances of sexual assault from men. These experiences left deep scars, impacting my self-esteem and sense of security. I felt like I didn’t have anyone to protect me and this left me feeling vulnerable and like I couldn’t rely on people, mainly my parents, who knew what had happened and nothing was done to the men who attempted to sexually assault me.
Moreover, my parents’ relationship was marked by domestic violence and unhappiness, further affecting my emotional well-being. My dad was physically present but emotionally absent, and my mother was very overprotective and overgiving. This left me feeling out of place in my own family. How could my own dad not care enough about me to be there for me the way I needed and I felt my mum’s attention was compensation for what I was not getting from my dad. So I started to close off, started to retract and began to feel a disconnect from my family. I started to feel like the black sheep of the family, like I didn’t belong because I was so different to everyone else.
At 13, tragedy struck when my best friend passed away in a freak accident. The loss was devastating, and I was confronted with the fragility of life at a young age. As if that wasn’t enough, a close friend who was also my first girlfriend was tragically murdered when I was 17. These experiences left me with a profound sense of loss and grief, which compounded the emotional challenges I was already facing.
Growing up, I longed for a positive male role model, someone who could guide me on the path to becoming a confident and successful man. Unfortunately, my father was not emotionally present, leaving a void in my development. With no one to turn to, I sought solace in drugs, using them as an escape from the pain and turmoil I experienced.
I remember having a conversation with my dad when I was 17 and telling him I didn’t need him as a father and that I can take care of myself. After this conversation took place I assumed the alpha role within my family and knew that I needed to be a man who could not only take care of myself but also be something who could protect and provide for the people I care about.
In later years I come to realise that the voids I experienced from my father growing up helped to shape me into the man I am today which has been a huge part in me being the type of coach/consultant I am. I regularly get feedback from my clients or people I encounter about the masculine presence I provide for them, the safe space I create for them, the trust they have in me, and the belief I help to install into them. This would not be possible unless I experienced the exact things I did when I was growing up.
However, I didn’t realise these were blessings and actually the exact things I needed to experience until much later on in life, so for 17 years, drugs and alcohol were used as a coping mechanism. It was only when I was high on drugs or drunk that I could find peace, and felt like I had somewhere I actually belonged.
It was when I was with my friends that I felt a false sense of self and somewhere I fitted in. For 17 years, my life was to work in construction from Monday to Saturday and then on the weekend spend all my money on drink and drugs chasing that feeling and trying to fill the voids I had within me.
But throughout this entire time, I always felt that there had to be more to life than what I was accepting for myself. I had ambition and I was never content with the idea of just living the traditional life everyone is funnelled towards. I had seen my parents both work jobs and still, we lived a heavily retrieved life and I never really met anyone who was truly fulfilled with the job they had, the money they made, or the life that they lived.
So many people were making compromises and not living truly meaningful purposeful lives. They would say they were happy but when we would get into it they would realise they were just accepting the life they were living and this never sat right with me. How the fuck are we supposed to spend the majority of our lives experiencing things that don’t bring us happiness, fulfilment, purpose etc?
The turning point of my life happened when I was travelling around Southeast Asia with an ex-girlfriend. Whilst on the trip, problems arose within the relationship and it became apparent that we weren’t right for each other and the five-month trip was very heated, filled with many arguments and we just grew further and further apart.
During one argument is a sentence that was the Catalyst to change my life…
She said “Shane, you are not capable of love, all you do is push people away and you do not let people get close to you. You are 32 years old and you’ve never been able to hold down a relationship”
Those words hit me like a brick wall.
She was right, I had never been able to hold down a relationship and I always made the decision that the relationship wasn’t right for me and I would call it off. After that we sat on the beach where those words were said to me, I just couldn’t get them out of my head and I started to believe that I was in fact the problem, I had issues and I needed to go and see somebody who could help me because I didn’t want to go through the rest of my life being the reason that I wasn’t able to be happy, but also, other people were not able to be happy with me and have the type of relationship that they wanted.
When I returned to England I went to therapy and it was four sessions in which I realised a couple of things.
Firstly, I realised that I didn’t actually have a problem and this particular ex-girlfriend just wasn’t right for me. Her previous relationship, where she was with a narcissist, had resulted in her having the need to be in control and she had been subtly using words and manipulation to control the narrative and project her pain onto me.
I chose to leave that relationship after a conversation with the therapist who told me there was nothing wrong with me, she just wasn’t the right match for me and that’s why I was unhappy, and that was okay.
But the other thing the therapist helped me realise is that I was never in the present moment. I couldn’t find happiness because I was never enjoying the now, I was always looking for something in the future, forever living in my imagination of needing to achieve something or acquire something in order to feel the things that I was looking to feel.
This is why I moved into personal development and the first book I went and bought was The Power Now. I began to understand how to live in the present moment, how to feel joy, happiness, fulfilment and to feel wholeness.
That book started a 2-year Journey of personal development where I read more and more books and studied courses to focus on myself. I went on a self-discovery journey of who I am, why I am the way I am and why I think the way I do.
I made the choice to step away from my old lifestyle. No more drinking, no more drugs as a form of escape by filling the voids that I had within me with drugs and alcohol. I began to understand that I didn’t need something external to make me feel something anymore.
I chose to isolate myself just so I could understand myself, and discover who I was, and I no longer needed other people’s acceptance or opinions to make me feel valid in this life.
I started to progress in my career in construction. I got promoted to a site manager and was given the responsibility of multiple high-end jobs, given a company vehicle and I started to see advancements within the responsibilities. I would be trusted with using my new understanding of who I am and how I can provide value to other people.
I also saved money and bought my first property and I spent 6 months renovating it before moving in.
On the face of it, my life looked great. I was on the property ladder. I had a management position within my job. I was making good consistent money. I had a great relationship with my new girlfriend, but even with all of that, I felt like something was missing. I felt more trapped than I ever did before.
I realised I’d now trapped myself within the rat race and I was conforming to a way of life that I always knew deep down isn’t actually how I wanted to live my life.
I was waking up at 6:00 a.m. going to work for 9 hours a day coming home working on my personal development and that was my life, day after day, week after week, month after month. I was so unfulfilled by it and I felt so helpless. I was only making enough money just to pay the bills and just about get by.
I felt a deep burning desire that there had to be more to life that that I didn’t want to spend the next 30 to 35 years of my life living this way having such a limited lifestyle having such limited opportunities for me to actually do the things that I love to do that I wanted to do, that I would choose to do and instead my life was filled with things that I felt like I had to do, needed to do, or that I should do.
I felt trapped. Most people believed I had a good, comfortable life. I was living what most would consider the optimal lifestyle.
However, everything changed when I stumbled upon a life-altering discovery during my breaks at work. While scrolling through Instagram, I came across stories of individuals making money online. These young men and women, some even teenagers, were living lives of freedom, driving luxury cars, and travelling the world. Seeing their success ignited a spark within me. I realised that if they could create that life for themselves, it had to be possible for me as well.
One particular individual caught my attention. He exuded wisdom, shared valuable insights, and lived a lifestyle that resonated with me. Inspired by his example, I decided to follow in his footsteps. I signed up for his monthly membership and underwent a transformative process of discovering my purpose. It was a moment of clarity and conviction. I knew deep within that I was destined for something greater, and I committed myself wholeheartedly to turning my dream life into a reality.
Some key things came to me at this moment. I realised that my highest values in life were having freedom in my lifestyle to live my life on my terms, personal growth, and making money.
So I had multiple epiphanies that I realised all my voids had become values. Even though I was from a low-income unambitious family I was in fact very entrepreneurial.
I didn’t like having a boss telling me what to do, I didn’t like being told where to go and who to work with, I didn’t like being told how much I was worth, or asking permission for when I could take vacations.
I would often have conversations with myself when I would go into places of business where they had multiple members of staff standing around not doing anything as they had so few customers. I would wonder how the business was still operational and if they were actually turning a profit.
I would even be at music festivals surrounded by 50,000 people high on drugs but would think about how much money the promoters are actually making after paying the artists, all the staff, the production costs etc.
I was a lifelong student, not in school or for academics but if I was interested in something I would deep dive into learning all about whatever it was and then I would like to share it with other people.
I had always felt I had a good understanding of people and could see beyond the surface level and see what was actually going on with them. People would seek my opinion or my advice in moments of struggle.
This was when I realised that I needed to spend my life doing something that served other people, that allowed me to continually work on myself and grow as a man, and that would give me the freedom to live my life how I want, where I want, with who I wanted to and making so much money as I desired.
I had spent 17 years forcing myself to live a life that wasn’t true to me or my values and that’s why I could never feel the satisfaction I thought I was meant to feel.
I remember going to work and would tell everyone that I was going to become a coach, quit the job, and be making 10k per month living in a hot tropical country.
They all thought I was being filled into some internet scam and they thought it was all talk and would never happen. This was also the feeling I got from my friends. It was only my parents, my girlfriend at the time and a couple of other people who believed I could make it happen.
I spent 8 months studying how to become a coach, how to build a personal brand, and creating a service that was in demand in the marketplace. I learned the basics of how to market and how to sell.
I started putting myself out there on social media. People were talking shit about me, and making jokes about me, but I had a vision for the life I wanted to live and I was through with letting other people define what my life was supposed to look like.
It was my life and I wanted to live it without limits and without compromising anymore. So I went after what I wanted unapologetically and I spoke my dream life into existence.
To fast-track my journey, I invested in myself by hiring a 7-figure mentor, even though I didn’t have the financial means to do so. I used credit cards to pay for the mentorship, driven by a burning desire to accelerate my exit from the construction industry. Despite having a successful business launch and generating £7,200 in my first 21 days, I was struck by imposter syndrome. I felt inadequate and questioned my qualifications to guide and advise others. This internal struggle led me to hesitate, and I refrained from onboarding clients for two months.
But deep down, I knew I couldn’t give up. I made a firm decision to acquire the knowledge and expertise I believed I lacked. I dedicated myself to serving my clients to the best of my abilities, ensuring that they achieved results. It was a period of intense learning, growth, and personal development. I immersed myself in the wisdom of successful individuals and modelled their strategies, adapting them to suit my own unique approach.
Leaving behind my old habits, identity, and life, I took a leap of faith and committed to making my dream life a reality. I remember the powerful words of Tony Robbins, “If you want to win the war and take the island, then burn the boats.” With that mindset, I quit my job when I was only making £800 per month from coaching. I put myself in a position where I had no choice but to make my new career work.
The results were nothing short of astounding. In my first full month after leaving my old job, I generated £16,200. The success continued to build momentum, and within 2 years, I had made £300,000 in personal income whilst travelling full-time. It was a life-changing moment that solidified my belief in the power of transformation and the unlimited potential within me.
Throughout my journey, I encountered numerous tests, financial struggles, competition, and self-doubt became formidable obstacles. However, I never walked this path alone. I forged alliances and found people who supported and encouraged me. Their belief in me fueled my determination to overcome any challenge that came my way.
At a critical juncture, I faced a decision that would shape the course of my future. I witnessed the coaching industry becoming saturated with disingenuous individuals and companies, misleading and taking advantage of people’s aspirations. This misalignment with my core values challenged me deeply. However, instead of turning away, I chose to step up and be a voice of truth. I became a champion for authenticity and called out the scammers, vowing to make a positive impact on the industry.
In July of 2022, I faced an ordeal that tested my resilience and business acumen. In the midst of launching a new offer, I encountered immense stress and uncertainty. It was a personal trial that could have jeopardised everything I had worked so hard to build. But thanks to the personal development work I had done and the inner strength I had cultivated, I navigated the challenge successfully. My business thrived, and I achieved remarkable success, with my first £30,000 cash collection month and subsequent months of generating multi-5-figure months and peaked at a record £77,000 ($94,000 USD).
These victories propelled me forward, inspiring me to continue growing as a man and an entrepreneur. With each stage of growth came new challenges, obstacles, and opportunities for personal evolution. Through it all, I remain committed to pushing myself beyond limits, relentlessly pursuing my life and business goals.
Now, my mission is to impact the lives of 10,000 entrepreneurs, helping them create lives without limits and experience true freedom. This renewed challenge calls for sharing my knowledge and expertise with a larger audience, breaking free from playing small, and fully committing ourselves to the success of others.
I am proud to return with the elixir of my journey—a wealth of experience, insights, and strategies that have transformed my life. Today, I am dedicated to sharing my story, knowledge, and expertise with individuals like you, empowering you to achieve your own version of success as an entrepreneur.
Together, we have built a vibrant community of like-minded individuals, united by a shared vision of freedom, success, and unlimited possibilities.
Join me on this extraordinary path as we unlock our full potential, shatter barriers, and create lives filled with abundance, purpose, and fulfilment. The road to greatness awaits us, and I am here to guide you every step of the way.
Together, let us transcend limits and become the heroes of our own stories regardless of our back stories or what the world tells us about ourselves.
A whole new life is only ever one decision away and you can become whatever it is you desire and make the commitment to making your reality.
Here is to a true life without limits.